Plants Nouveau is a company about plants, fueled by the introduction of novel, innovative selections from passionate plant people. Royalties collected by Plants Nouveau are shared with the plant’s originator and re-invested into the program’s clever, innovative marketing efforts.
We take great pride in marketing our new introductions. We don’t rely on our licensed growers to do the marketing for us. We are innovative and we challenge our marketing plan every day to come up with the best formula to monetize your new introductions in the most cost effective, yet outward-reaching way. Plants Nouveau is the perfect partner to help you introduce your new plant to the world.
With two plant savvy, hip-minded leaders, we have the expertise and worldwide contacts to successfully introduce your new selections. Negotiating legal issues, clever, relevant marketing, researching production and propagation protocols and establishing and maintaining world-wide relationships is what we do.
Like we said before…we actually market plants. We a re known throughout the industry for our effective marketing. Plus, we have internet expertise like no other company in the horticulture industry.
That’s a good enough reason, isn’t it?
You want more reasons?
How about a proven reputation?
The program’s success has been greatly enhanced by the reputation of the two principles of Plants Nouveau Angela Treadwell-Palmer and Linda Guy. Angela successfully managed two of the most horticulturally significant new plant introductions in the last two decades; the Knock Out rose from The Conard-Pyle Co. and breeder William Radler and Echinacea Orange Meadowbrite, from The Chicago Botanic Garden and breeder Dr. James Ault. Angela adores her breeders and they trust her with their inventions and discoveries.
Linda managed Novalis, a very successful new plant and marketing company for independent garden centers, has a passion for southern plants, and has traveled the world extensively, looking for new plants. She’s climbed mountains in the far reaches of China, hunted in the hinter lands of Argentine deserts and explored the bogs of the southlands – all to find the best new stuff and forge long lasting, trusted relationships with breeders from many countries.
Our international contacts and stellar reputation for marketing and fairness have awarded Plants Nouveau international recognition among new plant circles. Nurserymen trust our instincts and know we’ll provide them the best protection and most valuable knowledge to help their new plant succeed in a very competitive market.
Have you seen marketers from any other new plant company shamelessly wearing a four foot tutu in the booth to promote plants? Probably not…
They realize that the interest of the originator is first and foremost at Plants Nouveau and we will not allow big nurseries to dictate the introduction process.
Working with Plants Nouveau promises a sense of satisfaction. All royalties collected by the program (after the originator and staff are paid, of course) are re-invested into the program’s marketing efforts. Plants Nouveau is not a large nursery, or an institution trying to fund research programs.
Plants Nouveau is simply a new plant introduction company, looking for really cool, novel new plants from honest people.
Angela is pictured with her son Keegan, her daughter Ella in Christmas Booties and Scully-Girl, their recently deceased German Shepherd.
Linda is pictured here with her 110 pound lapdog – Raleigh in a field of seedling camelias.
Here’s a bit of valuable information on what NOT to do if you think you’ve discovered a new plant.
Learn more about our Plants Nouveau Licensed Breeders.