From  ever-growing, popular line of Cone-fections series from the breeding brilliance of AB-Cultivars in The Netherlands. The color saturation on each bloom of Southern Belle is quite unbelievable. Images look as if they have been altered, but it truly is that deep and bright. A true magenta in every sense of the word. Crayola would be proud. This new selection is the first of our hugely popular Cone-fections series to name the long lived Echinacea tenneseensis , with it's floriferous and super long blooming period, one of its parents. The blooms of Southern Belle resemble a fancy party skirt and they last for weeks before fading to a softer pink. The blooming period of this plant may very well be the longest of any hybrid introduced yet. Here's a lovely article on line about how wonderful Southern Belle is in the garden and how long it blooms.