The People Behind the Plants
The Kolster Company was founded in 1944 in Boskoop, Holland (The Netherlands) during WW2 by Peter’s grandfather. They sold shrubs for landscaping. He was a poor man, with nine children. Three of his children worked as unpaid help in the nursery, as was commonly the case back then.
As you can imagine, there was little to sell during the war. Travel was done on bicycle and deliveries made by a cycle carrier. Sadly, Peter’s grandfather died unexpectedly at the age of 56 in 1952. This was the same year Peter was born. Peter’s father and uncles carried on in the business, making it a success, and growing it much larger over the years.
In 1970, at the young age of 18, Peter was asked to manage the nursery because one of his uncles had to leave the business. He loved the propagation of plants and was happy to manage the day-to-day responsibilities while his father travelled, selling their plants throughout Europe.
In the early 90’s mixed bouquets became popular all over the world. Peter recognized some of the berries and decorative leaves in the bouquets as the precise plants his father sold to the landscape trade. He saw huge possibilities in the cut flower industry and began researching and trialing shrubs of all kinds to be used for cuts.
Peter always managed to stay ten steps ahead of the competition. He started breeding first for cuts, and then in 2000, they began breeding for the gift or pot crop market. The breeding started small, but today he has a full time breeder on staff and cooperates exclusively with several outside breeders. They also collaborate with several small companies who are also breeding.
The Kolster Company now has licensed growers in more then 70 countries, all over the world. Peter doesn’t make the crosses anymore. He is the “idea man” – offering technical support and setting up new business relationships, traveling 1/3 of the year to visit clients and agents. He still loves to be involved on the breeding side, and he helps to guide the breeders and make selections every year.
Under his watch, the business has grown, but it still remains a family-owned business.
Aside from Peter and his wife Tiny, The Kolster Company is now owned by his two sons Robert-Jan and Martin, his brother-in-law Arno Nolet, and one former employee, Wouter den Hollander.
When he is not traveling to world forging new partnerships and overseeing the direction of the breeders and the company, Peter loves to spend time with his two grandchildren. He’s a granddad who loves to play and teach them about the wonders of nature, so they adore him. Peter also says his work is his hobby, so he loves to travel and look for new plants and to dabble in some breeding here and there all the time. Peter often enjoys a long, leisurely bike ride with his dog at his side when he’s not off traveling. He loves his family a lot and can’t wait to spend time with them.
As for sons Robert-Jan and Martin, Robert-Jan enjoys gardening and a good glass of wine. He’s got quite the sense of humor too, always cracking jokes. And Martin is the soccer player in the family. He spends his free time training and scoring lots of goals as the center forward for his team in the Netherlands.
Some of the new plants we are representing from Kolster are:
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We introduce novel, NEW plants; Can give you and your plant Worldwide recognition; Pay for all introduction costs, so there is NO cost to you; Evaluate all new plants in sites around the world to ensure success; and have the premier horticulture e-letter. We can best sum our company up in three phrases:
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We do NOT sell plants.
We license growers who grow the plants, they sell them to wholesale nurseries and then the nurseries market and sell those plants to garden centers, who sell plants to consumers.
The Weeding Gnome is by Angela Treadwell-Palmer.
Welcome to The Weeding Gnome Brought to you by Angela Treadwell-Palmer & Plants Nouveau In today’s Issue: I’m Back! Garden Notes: Tiarella cordifolia ‘Octoraro’ — March 10, 2014 — I know, I know. So many excuses. So little time. So many new plants. So much work. So much travel. They are all really bad excuses to [...]
A rant on the all-mighty horticulture industry, and a dash of pop culture mixed with what’s happening in the new plant world. Our FREE weekly newsletter will show you how Plants Nouveau is working to shape the way new plants are introduced – responsibly.
Plants Nouveau was founded by Angela Treadwell-Palmer in 2005. The company quickly became a leader in perennial plant introduction. In 2010, Angela partnered with famed new plant expert and plant geek extraordinaire, Linda Guy, former owner of Carolina Nurseries and managing partner for the Novalis, Plants That Work Program. Linda brings the knowledge, experience and new plant contacts to help position Plants Nouveau as the an industry leader in new plant introductions.
With two plant savvy, forward thinking leaders, they’ll have double expertise and double worldwide contacts. This new “double-trouble” partnership will make for some clever, innovative competition to other large new plant introduction companies. Plants Nouveau will successfully introduce your new selections to the World. Negotiating legal issues, creative marketing, researching production protocols and establishing and maintaining world wide relationships is what we do.
Evaluation Is a Top Priority!
Plants Nouveau will evaluate your selection in many different regions of the U.S. and abroad to achieve maximum exposure to extreme climatic conditions.
We Pay for Everything!
When you choose Plants Nouveau, we pay for all costs associated with protecting and marketing your new selection. There is no cost to you. Just sit back and collect your share of royalties.
At Plants Nouveau we realize they are YOUR plants and we know we would not have the honor of introducing them for you if YOU hadn’t given them to us so, PLEASE call every day, email every hour, request visiting rights. Don’t be afraid to ask ANYTHING! Our main goal is to have open communication with our breeders and for them to be happy. If they are happy, they keep coming back to us with new plants. See, it’s easy to do that when that’s your main goal, so choose Plants Nouveau for that very reason – We LOVE our BREEDERS!
And finally we won’t EVER compromise our beliefs to introduce a plant that may harm or have the potential to harm wild lands. We will make every effort to avoid introducing invasive plants (in accordance with the Center for Plant Conservation regulations).
Here’s a bit of valuable information on what NOT to do if you think you’ve discovered a new plant