New Plant
Introduction
& Marketing
We’re Plant Breeder Agents—Think Talent Agents, but for Plants!
Just like artists and musicians have agents to help launch their careers, plant breeders need someone to champion their creations. That’s where we come in.
At Plants Nouveau, we:
- Discover and introduce new plants
- Protect them with patents and trademarks
- Market them to build buzz
- Ensure breeders earn royalties when their plants are sold
Those royalties help breeders (and us!) keep innovating—bringing even more beautiful, garden-worthy plants to life.
It's all about New Plants
At Plants Nouveau, we see ourselves as architects of better gardens—and better lives. We scout the globe for fantastic new plants that invite people to get outside and play—whether it’s in a backyard, on a balcony, porch, or even a sunny windowsill.
Our plants are bred to be beautiful, easy to grow, and joyfully rewarding, helping gardeners of all levels feel confident and connected to nature.
New Markets
Every Plant Has a Path—and It Starts Here
At Plants Nouveau, each new plant is a project, a puzzle, and a passion. We trial them across the globe, evaluating performance, personality, and potential. Then we map out the perfect path—whether it’s destined for mail-order catalogs, big-box retailers, or your favorite local garden center.
It’s a process. It’s complex. And honestly? It’s a blast. Like solving a really satisfying puzzle, once all the pieces click into place, the result is pure garden magic.
New Solutions
Smart Plants with Purpose
Every new plant we introduce is like a little superhero—with its own special powers.
Some resist diseases, taste terrible to deer and rabbits (sorry, critters!), or have roots that fend off voles and rot. Others bloom in fresh new colors, grow shorter or slimmer, or thrive in tough urban conditions like poor soil, tight spaces, and pollution.
These traits aren’t just cool—they’re solutions:
- For growers: less spraying, easier production
- For homeowners: less trimming, more pollinators, and plants that work in small spaces
Every characteristic is carefully considered, making each plant a perfect fit for someone, somewhere. It’s all about matching the right plant to the right place—and making gardening more joyful for everyone.