We license the most respected growers, propagation nurseries, and tissue culture laboratories across the world. We meet with them regularly to track the progress of our varieties, introduce them to new plants and marketing ideas, and ensure they are growing and delivering a quality product to consumers.
When we say we license the best-known, and most reputable nurseries, tissue culture labs, and grower groups in the US, Canada, and throughout the world, we mean it! From the largest growers in North America to the most unique, boutique growers who are interested in our novel new plants, we license (and get to know) them all. We meet with them several times a year to discuss successes, supply issues, address any difficulties, track progress, and look for feedback that will help us make the decision to introduce a new plant. We want our licensees to come to us for new plants. We want them to trust our new plant knowledge and we want them to be able to ask us anything. From growing questions, to supply chain demand to marketing ideas and access to the best media, we strive for the best. We are here to help.
Hellebore seedlings at Het Wilgenbroek in Belgium.
We sometimes offer exclusives to increase market demand and benefit from large, North American brands like Southern Living®, and Sunset®, First Editions®Plants, Monrovia®, Bloomin’ Easy®, and others. We feed these brands our new plants behind the scenes. The plants are then marketed to consumers under their successful retail-friendly brands, which helps us achieve maximum exposure for both our plant breeders and our licensed growers.
Sorbaria Cherry on Top™ by Bloomin' Easy®
Local & International Presence
While our primary market is in the United States, we also have a national and international presence. Nurseries all over North America can be licensed to grow our new introductions. We are also working to co-introduce our introductions with the best plant introduction Agents in the European Union, The United Kingdom, Australia, New Zealand, and many parts of Asia.
Would you like to be a Plants Nouveau Licensed Grower?