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Luscious, plump, violet-purple fruits.

Callicarpa Plump & Plentiful™ Amethyst

Violet-purple fruits abound on this new border perfect shrub. Plentiful fruits last from September to a hard frost and even into the winter months for an extended garden display.

Imagine luscious, plump purple fruits in your garden in September. Not only are these new beautyberries from Kolster B.V. lovely shrubs in the garden all summer with their large, grass green leaves and dark stems, the beautiful thing is they form purple fruits suitable for cutting and jaw-dropping floral arrangements each year.  If you are not into cutting flowers and bringing them inside, they can decorate your mixed borders for months. We’re sure that flower arrangers are going to love this new callicarpa! A marvelous new variety, Amethyst ‘s berries are plump, plentiful and violet-purple. Whether you use it for cuts or just for enjoyment in your own garden, this beauty berry promises to add a new color choice.

Please note: We don't sell plants. Asking your local retailer or googling the plant name is the easiest way to find someone selling our plants.

Please note: Download hi-res photos from the photo gallery at the bottom of the page.

Who Am I?

  • Common Name

    Plump & Plentiful Amethyst beautyberry
  • Botanical Name

    Callicarpa 'Kolmagicame'
  • Type

  • Bloom Time

  • Bloom Color

  • Fruit Time

    Fall to winter
  • Fruit Color

    Easter egg purple

Cultural Details

  • Bloom Time

  • Size

    5-6' tall by 4' wide
  • Hardiness Zone

    5-9 (in zone 5 and colder parts of zone 6, plants may die back to the ground)
  • Light

    Full sun to part shade
  • Soil

    Average garden soil
  • Moisture

    Moist, but well-drained
  • Disease & Pests

    None Known
  • Landscape Use

    Borders, cutting gardens, mass plantings, specimen, woodland edge
  • Propagation

  • Pruning

    Callicarpa flower in spring and fruit in fall. If your plants needs pruning, be sure to do that in lat winter to ensure maximum fruit produciton.

Available Photos

Hover over images to download hi-res files.